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I’m lucky enough to be working with file-transfer service, WeTransfer, and as part of its ongoing creative partnership with Penguin Books, they’ve now officially unveiled the global artwork for Will Self’s new book, Shark on the platform.
Shark is a mind-bending novel, centring around an incredible real event – the largest ever shark attack in human history, when nearly 600 men were killed after the sinking of the US naval vessel that delivered the bomb that would be dropped on Hiroshima. And if you’re familiar with Will Self, you’ll know that the story will be made even more intense by Self’s writing style.
On top of the striking artwork that can be seen above, there’s also an excerpt of the book available to read (absolutely free!), which is exclusively available to WeTransfer users.
The book officially launches in September, so it’s a good way to get a bit of a preview. Shark by Will Self is published by Penguin on 4th September and is available for pre-order on Waterstones.com now.
Nalden, Chief Marketing Officer and Co-founder of WeTransfer, said: “Striking imagery has been a mainstay of WeTransfer; showcasing the work of exciting artists is an integral part of our user-experience. Likewise, Penguin has continuously enlisted adventurous designers with a strong vision to bring its publications to life, showcasing that printed books are still a canvas for creativity.
“As design enthusiasts ourselves, Penguin is a company we have always admired, not only for their timeless designs but also their innovative approach to digital communication. One of the previous covers we displayed achieved more than 25,000 clicks to Penguin’s online store in 27 days, so whilst we’re delivering stunning imagery on our platform, we’ve shown our global user-base obviously enjoy these books covers as much as we do.”
Celeste Ward-Best, Campaigns Executive at Penguin Books UK, said: “We’re delighted to partner with WeTransfer to unveil the daring cover of Will Self’s, Shark. WeTransfer is one of the most exciting and progressive online businesses out there and we’ve long admired their commitment to showcasing timeless and innovative design.”
To read the first excerpt made available from the book, please visit:
And enter: wetransfer