Indelible Pieces

Ramblings about entertainment, lifestyle and travel

Pop-up: The House of Peroni opens its doors once again


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For the past three weeks, Peroni Nastro Azzurro’s The House of Peroni has been turning the heart of Brick Lane into an Italian dream.  This summer’s month-long celebration of the very best of Italian culture was inspired by the Italian Piazza – the space within the city that forms the heart and soul of Italian social life. The House transformed one of the cornerstones of Brick Lane’s history, formerly known as the Boiler Room, into a metropolitan garden teeming with food, drink, music and more.

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The Residency has brought together a new generation of creative talent from the worlds of Italian food, drink, fashion, art and design. These include Michelin starred chef, Accursio Craparo, who has temporarily left his restaurant in Sicily to bring his unique perspective on Italian cuisine to London, and award winning Italian molecular mixologist, Simone Caporale, Assistant Head Bartender at The Artesian Bar at The Langham Hotel.

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The House of Peroni Residency features a stunning dining experience which takes diners on a journey through the daily rhythm of the Italian Piazza; from the early morning birdsongs to the evening aperitivo. In addition there are multiple bars offering a menu of highly inventive Peroni Nastro Azzurro infused drinks influenced by everything from the architecture to the flavours and scents of Italian piazzas.

Guests can enjoy immersive installations by natural sculptor Rebecca Louise Law who has created a stunning floral installation which provides guests with a sensorial experience, through sight and smell, of the Italian summer. Interestingly, Rebecca also set up an installation on Columbia Road, so it’s all about flowers this summer. Italian light artists Luminarie De Cagna has brought their incredible installations to The Residency and weaved their magic throughout the space creating layers of light using thousands of multi-coloured bulbs.

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The Residency also features a range of unique and immersive events and experiences which guests can book places on including:

Science of Mixology – Making the ordinary extraordinary, this immersive masterclass uncovers the tips and tricks behind molecular mixology. Led by Residency mixologist Simone Caporale, guests will learn how to change liquids to solids, foams and jellies and use them to enliven any classic cocktail. Includes a complimentary Peroni Nastro Azzurro.

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Sapori Di Sicilia Experience the tastes and aromas of Sicilian-inspired street food every Friday night, courtesy of the finest modern Italian artisanal traders. With authentic contemporary Italian food inspired by the beautiful region of Sicily, the same inspiration behind The Residency menu, enjoy delicious piadina and other delicacies while enjoying the terrace. And in case eating like a real Italian wasn’t enough, try cooking like one; Michelin-starred Residency chef Accursio Craparo’s hand-selected favourite ingredients used in his very own menus are available to purchase at The Residency’s Strazzanti shop.

Culture of Coffee Coffee is more than a beverage to Italians, and the practice of drinking it more than just a habit. Guests can enhance their experience at the caffè as they learn about the culture of coffee in Italy, and are exposed to a bespoke menu with innovative blends and tastes from coffee partner Caffè Molinari in association with Stella Coffe & Tea.

La Dolce Granita Indulge your taste buds at The House of Peroni’s granita bar. From Florence’s take on the classic dessert – an iris flower and violet creation topped with gin – to an icy saffron syrup hailing from Milan, Residency mixologist Simone Caporale has created a menu inspired by Italy’s greatest cities. This little taste of Italy will be sure to transport you to sunny days by the coast.

There is also a private cinema experience, Cinema All’Aperto, showing iconic Italian films throughout each week, including I Am Love, which guests can book.

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Until 10th June guests are invited to explore the transformed East London space to eat and drink and enjoy the Piazza experience, or attend one of the unique events, scheduled weekly and booked in advance at www.thehouseofperoni.com/events.

If you want to head down, be quick as there are only a few days left. You can find The House at: 152 Brick Lane, London, E1 6RU.

*This is something I’ve personally worked on, which is why I’ve kept it more factual than I normally would.

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One comment on “Pop-up: The House of Peroni opens its doors once again

  1. Pingback: World’s best bars revealed | Indelible Pieces

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