Ramblings about entertainment, lifestyle and travel
I love a good Japanese craze and when that involves Disney characters, then that’s even better!
This week, giant Disney characters in the shape of “TSUM TSUMs”, the latest collectible toy craze to hit the UK from Japan, journeyed through London against a skyline of iconic landmarks including Tower Bridge, St Paul’s Cathedral and the London Eye on their way to their final destination, the Disney Store on Oxford Street.
I have to admit, I wasn’t familiar with TSUM TSUMs before this, but essentially they are stackable Disney characters. Disney TSUM TSUM (meaning “stack, stack”) was originally developed in Japan as a social smartphone game and challenges players to connect and pop as many of the Disney TSUM TSUM characters as they can in one minute. The more TSUMs eliminated within each level, the higher the score. And it includes all of our favourites, including Mickey Mouse and Minnie Mouse, Winnie the Pooh, Dumbo, Donald Duck, Snow White and even Elsa and Olaf.
The game has already had over 40 million global downloads and now even has its own collection of soft toys, designed to be stacked big and high, available in small, medium and large sizes. With over 34 Disney TSUM TSUMs available, they are bound to be the next Hello Kitty or even Pokemon.
Disney’s collectible and stackable soft toy collection has also sold enough TSUM TSUMs to stack 670 times higher than Nelson’s Column and 260 times higher than the London Eye – not bad, eh?
In honour of the Disney TSUM TSUMs, the first Tuesday of each month has been renamed ‘TSUM TSUM Tuesday’ at the Disney Store and sees additional new characters released, with the Inside Out collection being the most recent to join this June.
Disney TSUM TSUMs are available at both Disney Stores and Clintons across the UK and for all mobile game lovers, the Disney TSUM TSUM app can be found here – just be aware that it is incredibly addictive!
If you missed the Disney TSUM TSUMs making their way through the capital, then here’s the video of their journey: