Ramblings about entertainment, lifestyle and travel
In London, we all spend hours and hours on the tube commuting, getting to social events and just enjoying the city. We also generally love a good freebie that can keep us entertained, without costing a penny. So it’s good news that Penguin, Virgin Media and TfL are working together this summer, to entertain us busy Londoners with free access to extracts of new books, ideas and author’s interviews.
The extracts will be available via Transport for London’s (TfL’s) Underground network using the Virgin Media WiFi service from today 3rd – 28th August. London Underground customers will be offered a daily choice of stories from Penguin to read or listen to during their journey, from some of the world’s best-loved authors, via a dedicated mobile-first site: summerofpenguin.com
Stories and ideas from the likes of Harper Lee, Terry Pratchett, John Cleese, Yotam Ottolenghi and Stephen Fry will be accessible to readers to celebrate Penguin’s 80th Birthday. By curating content from new and still to be published releases, exclusive excerpts and iconic material from the Penguin archive, Tube customers will be able to explore and discover something new every day.
Eighty years after Allen Lane first invented the paperback at a train station when returning from a weekend’s visit to Agatha Christie, it’s only fitting for Penguin to work in partnership with TfL and Virgin Media to share Penguin’s collection through a fun, new, digital experience which has been illustrated by graphic designer Rob Lowe. This follows the publication of the Little Black Classics – 80 classic books of 80 pages at 80p each – in January to mark the start of Penguin’s 80th Birthday celebrations.
Hannah Telfer, Group Director, Consumer and Digital Development at Penguin Random House UK said: “We want audiences to discover, access and enjoy our authors’ books and content – wherever they are – in new and innovative ways. This partnership takes the written word beyond the page to inspire and entertain travellers on the London Underground and celebrates the stories, writing and ideas that have shaped Penguin over the past eighty years, as well as the incredible talent that we publish now as part of Penguin Random House.”
The Virgin Media WiFi service now has over 2.5 million devices registered and more than 3TB of data consumed over the WiFi network every day – pretty impressive!
Now if only Penguin could conjure up a way to stop this week’s tube strike…