Ramblings about entertainment, lifestyle and travel
The release of the highly anticipated Star Wars: The Force Awakens is still a good three months away, but that hasn’t stopped Disney to make a global spectacle of its latest Star Wars products line and they weren’t wrong – fans went crazy for it.
Today, deemed ‘Force Friday,’ merchandise inspired by new movie Star Wars: The Force Awakens launched at retailers around the globe. To mark the launch, Disney held an 18+ hour global live unboxing event on the Star Wars YouTube Channel, where highlights of the range were officially unveiled. The Disney Store, Oxford Street opened its doors at midnight for fans to be among the first to find new Star Wars products, and included an appearance by Daisy Ridley, who plays Rey, and John Boyega, who plays Finn.
“We’ve been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we’re thrilled to finally be able to share them with fans around the world,” said Mike Stagg, General Manager of Retail for Disney UK and Ireland
Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned in to the Star Wars YouTube page were able to see the following toys unboxed by top digital stars from the Maker Studios network:
Sydney: Star Wars BladeBuilders Jedi Master Lightsaber toy from Hasbro
Tokyo: Star Wars: The Force Awakens Big Figs (31” and 48”) from JAKKS Pacific
Hong Kong: Hot Wheels® car assortment featuring Star Wars characters and Escape from Jakku™ Starship playset from Mattel
Seoul: LEGO Star Wars Poe’s X-Wing Fighter™
Paris: Star Wars: The Force Awakens Kylo Ren Lightsaber, a Disney Store exclusive
Madrid: Star Wars Micro Machines First Order Star Destroyer from Hasbro
Berlin: LEGO Star Wars Kylo Ren’s Command Shuttle™
Rio de Janeiro: Star Wars Black Series 6” figure assortment from Hasbro
New York: LEGO Star Wars Millennium Falcon™ and Star Wars BB-8 from Sphero
Toronto: Star Wars Remote Controlled Millennium Falcon Quad and X-Wing Starfighter from Air Hogs, Spinmaster
Chicago: Star Wars: The Force Awakens Role Play designs exclusive to Disney Store
Mexico City: Star Wars First Order Stormtrooper Deluxe NERF Blaster from Hasbro
San Francisco: Star Wars Battle Action Millennium Falcon from Hasbro
Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more. New Star Wars products can be found around the world at mass and specialty retailers, including Disney Store and disneystore.co.uk.
To preserve the integrity of key movie moments, characters and storylines yet to be seen in Star Wars: The Force Awakens, an additional wave of products will be released closer to the film’s debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more.
So now you know what to get your little jedis for Christmas. You’re welcome…