Indelible Pieces

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May the Force be with you: Disney releases new ‘Star Wars: The Force Awakens’ products


GamingBeaver, a digital star from the Maker Studios network, unboxed Star Wars: The Force Awakens Elite Series die-cast figure assortment from Disney Store in London, England on 3 September 2015 as part of the epic global event marking the countdown to 'Force Friday' when merchandise from the highly anticipated new movie goes on sale.

GamingBeaver, a digital star from the Maker Studios network, unboxed Star Wars: The Force Awakens Elite Series die-cast figure assortment from Disney Store in London, England on 3 September 2015 as part of the epic global event marking the countdown to ‘Force Friday’ when merchandise from the highly anticipated new movie goes on sale.

The release of the highly anticipated Star Wars: The Force Awakens is still a good three months away, but that hasn’t stopped Disney to make a global spectacle of its latest Star Wars products line and they weren’t wrong – fans went crazy for it.

Today, deemed ‘Force Friday,’ merchandise inspired by new movie Star Wars: The Force Awakens launched at retailers around the globe. To mark the launch, Disney held an 18+ hour global live unboxing event on the Star Wars YouTube Channel, where highlights of the range were officially unveiled. The Disney Store, Oxford Street opened its doors at midnight for fans to be among the first to find new Star Wars products, and included an appearance by Daisy Ridley, who plays Rey, and John Boyega, who plays Finn.

 

L-R Daisy Ridley and John Boyega stars of Star Wars:The Force Awakens with their own action figures inside the Disney Store on London's Oxford Street ahead of the midnight launch of the Star Wars: The Force Awakens memorabilia range. PRESS ASSOCIATION Photo. Picture date: Thursday September 3, 2015. Photo credit: David Parry/PA Wire

L-R Daisy Ridley and John Boyega stars of Star Wars:The Force Awakens with their own action figures inside the Disney Store on London’s Oxford Street ahead of the midnight launch of the Star Wars: The Force Awakens memorabilia range. PRESS ASSOCIATION Photo. Picture date: Thursday September 3, 2015. Photo credit: David Parry/PA Wire

“We’ve been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we’re thrilled to finally be able to share them with fans around the world,” said Mike Stagg, General Manager of Retail for Disney UK and Ireland

Thomas Blakey aged 26 from London is the first customer to purchase an item of the Star Wars: The Force Awakens memorabilia range, during the midnight launch, at the Disney Store on London's Oxford Street. PRESS ASSOCIATION Photo. Picture date: Thursday September 3, 2015. Photo credit: David Parry/PA Wire

Thomas Blakey aged 26 from London is the first customer to purchase an item of the Star Wars: The Force Awakens memorabilia range, during the midnight launch, at the Disney Store on London’s Oxford Street. PRESS ASSOCIATION Photo. Picture date: Thursday September 3, 2015. Photo credit: David Parry/PA Wire

Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned in to the Star Wars YouTube page were able to see the following toys unboxed by top digital stars from the Maker Studios network:

 Sydney: Star Wars BladeBuilders Jedi Master Lightsaber toy from Hasbro

Tokyo: Star Wars: The Force Awakens Big Figs (31” and 48”) from JAKKS Pacific

Hong Kong: Hot Wheels® car assortment featuring Star Wars characters and Escape from Jakku™ Starship playset from Mattel

Seoul: LEGO Star Wars Poe’s X-Wing Fighter™

Paris: Star Wars: The Force Awakens Kylo Ren Lightsaber, a Disney Store exclusive

Madrid: Star Wars Micro Machines First Order Star Destroyer from Hasbro

Berlin: LEGO Star Wars Kylo Ren’s Command Shuttle™

London: Star Wars: The Force Awakens Elite Series die-cast figure assortment, a Disney Store exclusive

Rio de Janeiro: Star Wars Black Series 6” figure assortment from Hasbro

New York: LEGO Star Wars Millennium Falcon™ and Star Wars BB-8 from Sphero

Toronto: Star Wars Remote Controlled Millennium Falcon Quad and X-Wing Starfighter from Air Hogs, Spinmaster

Chicago: Star Wars: The Force Awakens Role Play designs exclusive to Disney Store

Mexico City: Star Wars First Order Stormtrooper Deluxe NERF Blaster from Hasbro

San Francisco: Star Wars Battle Action Millennium Falcon from Hasbro

Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more. New Star Wars products can be found around the world at mass and specialty retailers, including Disney Store and disneystore.co.uk.

John Boyega star of Star Wars:The Force Awakens inside the Disney Store on London's Oxford Street ahead of the midnight launch of the Star Wars: The Force Awakens memorabilia range. PRESS ASSOCIATION Photo. Picture date: Thursday September 3, 2015. Photo credit: David Parry/PA Wire

John Boyega star of Star Wars:The Force Awakens inside the Disney Store on London’s Oxford Street ahead of the midnight launch of the Star Wars: The Force Awakens memorabilia range. PRESS ASSOCIATION Photo. Picture date: Thursday September 3, 2015. Photo credit: David Parry/PA Wire

To preserve the integrity of key movie moments, characters and storylines yet to be seen in Star Wars: The Force Awakens, an additional wave of products will be released closer to the film’s debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more.

Star_Wars_Force_Friday_8

So now you know what to get your little jedis for Christmas. You’re welcome…

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This entry was posted on September 4, 2015 by in Film & TV and tagged , , , , , , , .
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