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Well why the hell not, right? Season 6 of The Walking Dead is set to return to our screens on 12th October on FOX, and in preparation for the latest ‘Zombie’ invasion, online streaming service NOW TV has teamed up with McBusted heartthrob Harry Judd to create a perfume that’s rather different to the ones you might get from Thierry Mugler, Calvin Klein or Chanel. This one is so awful that even Zombie’s would rather be dead.
In the Season 5 premiere of the show, Carol Peletier (Melissa McBride) heroically saved Rick Grimes (Andrew Lincoln) and his gang by covering herself in the blood of a flesh-eating ‘Walker’ to mask their human scent. So it only makes sense for NOW TV to bring out an actual version of this.
Fans can now follow in her footsteps with the launch of NOW TV’s ‘Obfleshion’ fragrance – a putrid unisex scent that mimics the smell of decaying flesh to repel unwanted zombie attention.
As the face of the fragrance, Harry Judd not only had to road test the stomach-churning scent but had to get up close and personal with a flesh-eating Walker to film a tongue-in-cheek advert demonstrating the powerful effect of ‘Obfleshion’.
Harry Judd, McBusted heart-throb and fan of The Walking Dead, said: “I’m a huge fan of the show and am dead excited to see what happens in the new Season when it launches on NOW TV and FOX next week. It was great to sink my teeth into filming the video and I’m pretty confident I could give Rick Grimes a run for his money in a zombie apocalypse – especially now I have the Obfleshion fragrance as a secret weapon against the Walkers!”
The fragrance was created in partnership with The Perfume Mistress, Tanya Moulding, and uses a mixture of odious ingredients to evoke the rotting stench of Walker flesh.
Tanya comments: “In order to create the ‘Obfleshion’ scent I had to blend key components that would best replicate the pungent base notes that are reminiscent of putrefying flesh. The heart note sets the core character of the fragrance and for that I used Clary Sage and tuberose absolute to a heavier, sweet and fleshy note of rot and decay. I then combined ingredients such as Mushroom absolute, Ruby Gromwell and Geosmin to create a cadaverous, musty base note of rotting corpse and damp vegetation”.
Jo Fox, from NOW TV said: “We don’t want blood-stained, gurgling Zombies standing in the way of fans tuning into Season 6 of The Walking Dead arriving on NOW TV and FOX next week and with Halloween just around the corner, it was a no brainer for us to launch ‘Obfleshion’ to help fans ward off unwanted Walker attention as they gorge on the new series.”
Fans can win their very own limited edition Obfleshion fragrance by visiting NOW TV’s Facebook page from Thursday here www.facebook.com/nowtv
The Walking Dead comes alive contract free with the NOW TV Entertainment Month Pass. Fans can tune in and watch the premiere of series 6 on 12 October at 9pm on FOX. But that’s not even the best bit… In true perfume ad style, Harry took off his shirt for more than a few shots. NOW TV you’ve really gone overboard with this one and that’s not in a negative way and because he’s such a good model (!) here are some more photos. You can thank me later…