Ramblings about entertainment, lifestyle and travel
I love a good gallery and Getty Images does more often than not have some intriguing and thought-provoking imagery, that’s worth exploring. Getty Images Gallery’s latest exhibition, Creative in Focus, explores the Jekyll and Hyde nature of modern tastes and behaviour; seemingly erratic, a little rebellious and driven by advancements, but also seeking peace, social good and a divine sense of living. This exhibition highlights these contradictions with a series of over 70 original and challenging images.
The Getty Images Creative Research team continues to monitor these cultural shifts, indicated by the way people are searching and exploring images online. Getty Images is seeing the desire for escapism, perfectionism and glamour trending in search and download activity. In the past year alone, there has been a 248 per cent increase in searches for ‘surreal landscape’ and a 360 per cent increase image searches for ‘virtual reality.’
The exhibition highlights these often contrasting trends; the Messthetics trend is a rebellion against the order of everyday life, whilst Silence vs. Noise focuses on making space for consumers to breathe among the clutter of modern living. Getty Images has seen a 2,000 per cent increase in searches for simplicity, but at the same time witnessed a 1,500 per cent rise in searches for the visceral and gritty, demonstrating consumer trends at entirely opposite ends of the spectrum – showing either just how indecisive we’ve become or how different one person can be from another.
Andrew Saunders, Senior Vice President, Creative Content at Getty Images, says: “This year our visual trend predictions focus on the contrasts faced by the modern consumer; the yearning for extremes, a desire to be on the outside of the mainstream, but also seeking community and engagement for wider social good. The exhibition highlights the exciting and original ways our photographers have tackled the visualisation of these trends.”
The Creative in Focus exhibition takes place until 26 March 2016 at the Getty Images Gallery.