Ramblings about entertainment, lifestyle and travel
City centre terminals, queue-free boarding, no baggage weight restrictions and mobile ticketing? You might have seen social media explode with rumours of the launch of the new airline. But is it really a new airline?
Now perhaps deceivingly called Lintenair, there’s really nothing deceiving about it all as this new mode of transport is in fact nothing new at all. Have you figured it out? No? Well, I don’t blame you.
And here’s lesson number 1: don’t jump to conclusions! You see Lintenair is actually an anagram of Trainline. Pretty clever, eh?
So while you might have got super excited about a luxury way of flying to new destinations, Trainline has taken it upon itself to talk about all the benefits of travelling by train in a way that got people to sit up and take note and while they’re at it to re-evaluate what train travel can offer. Yes, it’s a bit tongue in cheek, but the great things Lintenair offered do already exist!
Recent research carried out by Trainline saw 38% of Brits describe ease of booking and 32% the convenience of arriving in the centre of a city as being key to the travel experience. Both of which Trainline offers with the Trainline app acting as a complete travel companion. Trainline app users can access live departure boards, real time travel updates, mobile tickets and more giving them complete control of their travel experience, and with Trainline selling tickets across 24 European countries, you can easily depart and arrive in the city centre of your choice.
Lintenair Trainline ambassador Eleanor Tomlinson had the following to say about the surprising twist:
“I genuinely do love train travel and travel by train a huge amount both professionally and personally be it to Cornwall for Poldark filming or to Yorkshire to see my family. I loved working with Trainline on the Lintenair campaign – it was a fun way to talk about a form of travel that we probably all take slightly for granted.”
A spokesperson from Trainline, Europe’s number one independent train ticket retailer and train travel app, commented: “We at Trainline are on a mission to inspire more train travel. Lintenair was a bit cheeky but by showing train travel in an unexpected way, we hope to get people to re-think their views on train travel as well as introduce the benefits of Trainline and travelling by train.
“There is a strong association with mobile when it comes to booking and managing air travel rather than trains, yet mobile tickets are available for selected journeys serving over 50% of stations on the UK network and with the Trainline app you can use your phone as your train ticket. We have seen a 120% year on year growth in app transactions and want more people to be able to make the most of mobile. So if you want city centre terminals, queue free boarding, no baggage weight restrictions and of course mobile tickets, travel Lintenair….sorry, Trainline!”
Disclaimer: And now I’ve got a confession to make… Lintenair is a project I personally worked on. I’m glad I got to be part of the ‘in’ team and see a few clever minds work the little letter trick out for themselves.